Ogilvy & Mather Challenging Prejudices Advert : The Newspaper Advert With A Big Message

Produced by Ogilvy and Mather in Istanbul, this amazing new advert for  Turkish newspaper, Zaman has an extremely powerful message that is likely to have a much bigger impact than just getting you to pick up the newspaper.

Depicting ordinary people being halted in their progress through life by unseen barriers, this advert uses these transparent blocks as a metaphor for their ignorance, showing how people can become trapped within their own narrow views, and the impact that creating these walls has on their lives and their contact with others in the world.

Gicen a bleak feel both in terms of visuals and the soundtrack, the advert shows that we, as individuals, all have the power to break down these self imposed walls – something reiterated in the copy for the ad which reads as “Our prejudices. Our invisible walls. Isn’t it time to demolish them?”