Fashion Focus: The Secret Behind The Bestselling Stone Island Jean Range

Originally part of the Chester Perry company (better know as CP Company), Stone Island struck out on it’s own back in 1982 and hasn’t looked back since becoming of the top Italian mens casualwear labels on the market, not just for it’s laidback stylish looks, but also for it commitment to only ever using the best materials and dyeing techniques for the job.

Loved by celebs and non celebs alike for it’s impressive blend of masculine styling and contemporary looks, one of the hottest items in their collection has to be their denim jeans. Cut in the majority in a straight jean style that gives you a smooth chilled out look, these jeans are also a great example of the focus they put on the dyeing techniques they use with their dark crinkle jeans actually living up to the name, unlike some unnamed cheaper brands, with it’s deep colouring:

whilst the vintage wash detailing on their other jeans coming out actually looking like you have been wearing them for the last five years as opposed to someone splashing some bleach on them before throwing them in the shop…

You can check out these jeans and the rest of the Stone Island clothes range online at MyWardrobe.

Other pieces in the collection include: