Bum Chums Underwear: The British Underwear Brand That’s Got As Big A Personality As You

So we admit it Bum Chums isn’t perhaps the classiest name for a designer mens underwear brand, and perhaps isn’t something that you’re going to want to be dropping into conversation at a dinner party or frankly with your parents, but they’re obviously doing something right because this brand has quickly become one of the fastest selling ranges to hit the online underwear stores.

So what is is about this British underwear brand that’s getting everyone so excited? Well you only need to look at it to find your answer to that because this range of mens underwear isn’t just another Black and White range with a token wide contemporary looking waistband, no this is underwear that’s all about the fun, funkiness and the need for a pair of sunglasses because it’s seriously bright.

Coming in a range of different styles that include boxer briefs, briefs and some rather eye-catching and sexy looking mens jockstraps, Bum Chums uses range of plain coloured fabrics, luminious coloured print fabrics and even some shiny glossy numbers to ensure that no-one could ever accuse them of being the one thing that caused them to start the company in the first boring – makers of boring underwear!

Available to order from just £15.00 a piece, the Bum Chum underwear range is now online at Dead Good Undies and Giggleberries.